Googles New Mobile Algorithm Update

May 6, 2015

Google's New Mobile Algorithm

Google’s new mobile algorithm update has taken the world by storm, and which will impact search results in ways its predecessors, namely Panda and Penguin updates, did not. As the world grows more and more reliant on technology, convenience is at the top of their priorities. Nothing can be truer when it comes to their mobile devices.

In the past, Google updated its algorithm to facilitate how users browsed the internet on their smart devices. This included ensuring that websites were configured appropriately, could be viewed on smart devices or mobiles easily, ensuring users could locate the websites they were looking for easily and introduced webmasters to App Indexing.

How Google will Check a Website’s Mobile friendliness

The new formula will take each web page into account, check how long it takes to load, if the design is responsive etc. This also includes if the content is reader friendly, i.e. if it can be perused without excessive scrolling or by enlarging the page and if links are clickable.

How it Affects Search Engine Rankings

The new update has changed the way Google ranks websites quite drastically. It:

  • Affects how a mobile friendly website is ranked online
  • Targets each page of a website rather than all of them
  • Influences all web pages regardless of language.

Of course, great content will always remain king when it comes to ranking high on this search engine giant’s rankings; even if a website is not mobile friendly, it will still rank high if it is a quality site. However, Google’s mobile algorithm update will have an impact on how websites are designed for mobile devices and has already compelled many organizations to change the layout of their websites accordingly.

The search engine giant will release the update in phases (in the coming weeks), thus giving webmasters ample time to adjust their website strategies and make modifications accordingly. Additionally, sites that do not conform to the changes will not be penalized too much if they have quality or relevant content according to the search queries used to locate them. Plus, the new updates will not have an effect on tablets or desktops.

Some are of the opinion that Google took more time than most to jump on this bandwagon. However, it will have a huge impact on how users access information online and especially the layout of all future websites. At present, the search engine commands over 2/3rds of all of the online traffic in the U.S. which makes it one of the main players influencing the country’s economy and specifically, how information is shared and distributed online.

Online Marketing

According to studies, a company that does not have a mobile friendly website is more prone to lose customers to competitors who do. In fact, they can lose up to a third of their online traffic. However, as Google’s algorithm rolls out, more Fortune 500 companies are updating their websites to generate a bigger visual impact online.


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