Google’s new mobile algorithm update has taken the world by storm, and which will impact search results in ways its predecessors, namely Panda and Penguin updates, did not. As the world grows more and more reliant on technology, convenience is at the top of their priorities. Nothing can be truer when it comes to their mobile devices.
In the past, Google updated its algorithm to facilitate how users browsed the internet on their smart devices. This included ensuring that websites were configured appropriately, could be viewed on smart devices or mobiles easily, ensuring users could locate the websites they were looking for easily and introduced webmasters to App Indexing.
How Google will Check a Website’s Mobile friendliness
The new formula will take each web page into account, check how long it takes to load, if the design is responsive etc. This also includes if the content is reader friendly, i.e. if it can be perused without excessive scrolling or by enlarging the page and if links are clickable.
How it Affects Search Engine Rankings
The new update has changed the way Google ranks websites quite drastically. It:
Of course, great content will always remain king when it comes to ranking high on this search engine giant’s rankings; even if a website is not mobile friendly, it will still rank high if it is a quality site. However, Google’s mobile algorithm update will have an impact on how websites are designed for mobile devices and has already compelled many organizations to change the layout of their websites accordingly.
The search engine giant will release the update in phases (in the coming weeks), thus giving webmasters ample time to adjust their website strategies and make modifications accordingly. Additionally, sites that do not conform to the changes will not be penalized too much if they have quality or relevant content according to the search queries used to locate them. Plus, the new updates will not have an effect on tablets or desktops.
Some are of the opinion that Google took more time than most to jump on this bandwagon. However, it will have a huge impact on how users access information online and especially the layout of all future websites. At present, the search engine commands over 2/3rds of all of the online traffic in the U.S. which makes it one of the main players influencing the country’s economy and specifically, how information is shared and distributed online.
According to studies, a company that does not have a mobile friendly website is more prone to lose customers to competitors who do. In fact, they can lose up to a third of their online traffic. However, as Google’s algorithm rolls out, more Fortune 500 companies are updating their websites to generate a bigger visual impact online.
Google SEO Search Engine Rankings
Google regularly upgraded its search engine algorithms. Panda was introduced to boost search results for original and well structured content. Penguin was introduced to downgrade spam posts, poor quality content, and plagiarized content. As of 2015, many upgrades for Panda and Penguin have gone live, whereas Hummingbird was introduced in September 2013 to allow precise and fast query results, and is still active today. In its essence, Google SEO Search Engine Rankings can help your online business more than you once anticipated.
What Is Google SEO?
Search Engine Optimization is the process of optimizing a website and its content to rank higher on the search engine result pages (SERP), such as Google, Yahoo, Bing!, etc. Google SEO, on the other hand, is optimizing your website to make it more Google friendly. In other words, a combination of these optimizations will lead your website to ranking higher in the SERP of Google, in particular:
Website Layout – How your website is designed will have an impact on how its rankings are affected on Google. For instance, Google does not reward slow and sluggish websites with better rankings when compared with quick loading and responsive websites.
Keyword Implementation – Using the right keywords in the right content at the right time will help your website climb the search engine ladder faster. Keep up to date with the most profitable keywords in your industry and implement them to boost Google rankings.
Meta Details – Meta details are the details of a page, post, or content of your website that are displayed in search engine results. By incorporating precise, well structured Meta details along with relevant keywords, you can improve the prospects of winning more eyeballs as a result of greater search engine visibility.
Content Optimization – The content you post has to be SEO friendly in order to get the coverage it needs to go viral and meet your desired targets. Well structured content with 3 to 4 headlines, 2 to 4 keywords, and quality back links will definitely help you rank higher on Google and other search engines.
Social media – Social media marketing is in the cash cow phase and many websites are now leveraging on what it offers. Incorporate keywords in your social media account summaries and share your website content regularly on your social media profiles. This acts as a back link generator and will definitely influence the increasing traffic on your website.
Google AdWords – With an engaging website and blog that has now gathered many subscriptions; you can monetize your website traffic by integrating Google AdWords. This allows you to get paid per click, and with Webmaster Tools, you can easily track your website traffic and make changes to further boost online visibility.
On the whole, you have to realize that in the online marketing industry, Google is a major player in the search engine game. In other words, making your website Google SEO friendly is crucial to help you rank higher on Google as well as other search engines.