Google SEO Search Engine Rankings
Google regularly upgraded its search engine algorithms. Panda was introduced to boost search results for original and well structured content. Penguin was introduced to downgrade spam posts, poor quality content, and plagiarized content. As of 2015, many upgrades for Panda and Penguin have gone live, whereas Hummingbird was introduced in September 2013 to allow precise and fast query results, and is still active today. In its essence, Google SEO Search Engine Rankings can help your online business more than you once anticipated.
What Is Google SEO?
Search Engine Optimization is the process of optimizing a website and its content to rank higher on the search engine result pages (SERP), such as Google, Yahoo, Bing!, etc. Google SEO, on the other hand, is optimizing your website to make it more Google friendly. In other words, a combination of these optimizations will lead your website to ranking higher in the SERP of Google, in particular:
Website Layout – How your website is designed will have an impact on how its rankings are affected on Google. For instance, Google does not reward slow and sluggish websites with better rankings when compared with quick loading and responsive websites.
Keyword Implementation – Using the right keywords in the right content at the right time will help your website climb the search engine ladder faster. Keep up to date with the most profitable keywords in your industry and implement them to boost Google rankings.
Meta Details – Meta details are the details of a page, post, or content of your website that are displayed in search engine results. By incorporating precise, well structured Meta details along with relevant keywords, you can improve the prospects of winning more eyeballs as a result of greater search engine visibility.
Content Optimization – The content you post has to be SEO friendly in order to get the coverage it needs to go viral and meet your desired targets. Well structured content with 3 to 4 headlines, 2 to 4 keywords, and quality back links will definitely help you rank higher on Google and other search engines.
Social media – Social media marketing is in the cash cow phase and many websites are now leveraging on what it offers. Incorporate keywords in your social media account summaries and share your website content regularly on your social media profiles. This acts as a back link generator and will definitely influence the increasing traffic on your website.
Google AdWords – With an engaging website and blog that has now gathered many subscriptions; you can monetize your website traffic by integrating Google AdWords. This allows you to get paid per click, and with Webmaster Tools, you can easily track your website traffic and make changes to further boost online visibility.
On the whole, you have to realize that in the online marketing industry, Google is a major player in the search engine game. In other words, making your website Google SEO friendly is crucial to help you rank higher on Google as well as other search engines.