How to Find a Good Brand Name

April 14, 2015

Brand Exposure

How to find a good brand name

finding a good brand name can be critical to its success. On the other hand, choosing a  name that does not relate to or portray your business can lead to failure and obscurity. Ideally, a brand name is the first step to business exposure, and should convey the value, exclusivity, and expertise of your products, services, and other offerings.

Any brand name can be effective as long as it is supported by a relevant marketing strategy. That being said; it requires careful planning and consideration to choose a name that can bode well with the logo and company image. Here are some essential tips that can help you choose a good name that lays the foundation of your brand awareness.

Brand Awareness

The easier it is to read and pronounce a name, the better it is for word-of-mouth awareness. Continuing on this notion, the fewer words that your companies name has, the easier it is to remember. That being said; some words are not exactly spelled out as they sound. For instance, Xerox became synonymous with photocopy, and is pronounced as ‘Zerox’. Being a unique company name, it’s fairly easy to remember Xerox for its simplicity, creating brand awareness as a result.

Online Brand Exposure

If you want your business to succeed today, you must deploy online brand exposure in one way or another. Hence, you have to make sure that your name is web-friendly in the sense that users have little to no issue gaining information regarding your online business. If you’re planning on making a website, your brand should be a part of the website. For instance, if you have decided to name your business Low Rate Seo, then the web address should be www.lowrateseo.com. This makes it easier for the average internet user to remember your brand and access your website online.  

Another thing worth mentioning is how you will phase out your future email address. For instance, wouldn’t you like to choose a custom email addresse that closely resembles your company name?

Regardless of your choice, choosing a web friendly brand name helps your online business exposure, leveraging improved visibility in online search engines.

Logos of Top Brands

What many entrepreneurs fail to realize is that a good top brand name and the logo should go hand-in-hand. If you want to develop online business exposure, you need a name that represents the logo. For instance, Apple has a straightforward apple logo. This makes the business instantly recognizable as there is a visual memory associated with the company. The same applies for Google, so much so that it is now commonly said to ‘Google it’, whenever you’re having a debate with your friend!

Creating effective business exposure

is the first step towards building awareness. Remember that products, services, policies, and other aspects of a business will change overtime for the better, but the brand names and the identity associated with it will always remain the same!

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